Chuck Brodsky DC | Market Acceptance and Consumer Demand

Another barrier to the licensing of organic paper coating technologies is market acceptance. While there is growing consumer demand for environmentally friendly products, not all industries are quick to adopt new technologies. Professionals like Chuck Brodsky (DC) express that many paper manufacturers remain hesitant to switch from traditional coatings due to concerns about the performance, durability, or cost of organic alternatives.

 

Additionally, the organic certification process itself can be costly and time-consuming, adding to the reluctance to fully embrace these new technologies. Overcoming market resistance requires clear communication of the benefits, such as reduced environmental impact, biodegradability, and compliance with sustainability goals.

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